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3-4 trades business owners hanging out together in black and white from 1940s or 50s. lets add a woman or person of color. looks too perfect and AI-like- make it a bit less perfect


Some themes we like to talk about:

Durable Systems

Get the business out of your head and into systems your team can run, without making it generic.

Making AI Useful

Where AI and automations pay for itself in a business like yours, and where it doesn't.

Crew & Customers

The founder, the foreman, the longtime customers. Keeping the relationships that hold the business together.

Keep or Change?

The calls every owner of a built-the-hard-way business faces: what to systematize, what to modernize, and what to protect exactly as it was built.